Adventure Travel Destination Marketing

There are various websites which offer great opportunities in traveling. Each and every person in this world loves to go for a holiday. It is very important to choose the right kind of place as your holiday destination. Before choosing your destination it is always very important to discuss it with your family.

When you log on to the internet and look for the travel companies you will get lots of websites. Adventure holiday marketing has become quite popular these days. Adventure travel destination.com is one of the websites which provides you proper information about the adventure travel suppliers.

This website has lots of things like information about the car rental companies which are local, various adventure activities, information about different kinds of hotels and resorts. There are lots of tourism suppliers present all over the world. These suppliers can access the marketing pages of this website directly.

They will find lots of opportunities for them in these kinds of websites. Other than the suppliers the travelers also get various benefits from the website. So whether you are interested in adventure destination marketing or in an adventure holiday you can look forward to this website.

As a traveler you can check out the website for the various specials as well as deals offered. There are lots of travelers who like to go for an adventure travel once in a year. There are certain travelers who prefer to deal directly with local hotel owners as well as tourism operators.

They want to deal directly with them because by doing this they get special rates and offers on the holiday package. Other than this, there are many more privileges that are offered by the hotel owners and operators.

When you enter into this website you will different kinds of information as well as blogs written on this topic. You will also mingle with lots of other travelers who can share their experiences as well as reviews.

This website also has a page which is called the vacation special and this page offers you with the list of travel experts. These experts can also offer you with the knowledge about the special offers and packages. Other than this, you also have the destination guide pages.

This page offers you with the opinions of the travel experts. Adventure travel destinations.com is the website which has become quite popular these days. This website is actually a part of the AXES marketing network for tourism.

If you choose the local hotel owners and contact directly with them then you can enjoy the local activities much better. You can contact with the local hotel owners and operators for destination marketing with the help of this website. There are lots of adventure travel destinations in this world.

You will get information about all these destinations from this marketing website. Online booking options are also available in this website. Other than this, there are lots of other facilities that are available with adventure marketing. So get the best deal now.

5 Tips to Adventure Travel in Small Groups

Are you planning your next vocation and thinking of taking an adventure travel tour instead of traditional beach – resort type of vocation? You are not alone, many people these days prefer active, adventurous style of travel. And the best way to have a safe adventure is to go for adventure travel in a small group.

Small group adventures travel is a fast growing industry and for a good reason. There are many definite advantages to having a guided adventure vocation in a small group:

- you can get more attention from the tour guide
- there is a great variety of small group adventures available even to rare and not tourist popular destinations
- if the group is not large the tour can be better customized to your needs
- often traveling in a small group is cheaper than participating in a conventional tour, because only a few people need accommodation, so it doesn’t have to be a big hotel
- tours are less formal and you have more freedom, yet a safety of having a guide, in case you need help

These tips will help you to get the most from your vocation

1. Decide what kind of adventure you are looking for. Adventure vocation is a broad term – for some it means exploring the wildness of Alaska or the jungles of Amazon, while others want a guided tour to Paris or Sydney. Not all adventures require you to be in a top physical shape. Some tours involve a lot of hiking, but not all – you can still see a lot of interesting and exciting things without accosting yourself. Find out in advance how difficult your tour is going to be.

2. Do you want to explore just one country in depth or would you rather see a lot of different things in different countries? This question might sound silly, but it actually is important. Since most adventure vocation tours are 7-14 days long, you can’t expect to see a lot of places and to spend a long time in each of them. More places and countries doesn’t necessarily mean better vocation, you might just become exhausted and overwhelmed by too many things to see.

3. Are you after a family adventure or you preferring only a company of adult travelers? As adventurous traveling gains its popularity, many companies offer family friendly adventure tours. These are usually light tours with many activities to interest children. So, if you plan to go with kids, search for family adventures. On the other hand, if you don’t want children as members of your group, make sure to ask your travel agent, if families with kids go for this type of tour.

4. Spend several hours researching adventure travel companies and comparing adventure tours they offer – that will save you a lot of money and frustration. If you do your research online, and you should, read what other people who took the tour you like have to say. Most traveling companies put testimonials online. You can also search adventure forums, where people share their real experiences.

5. Adventure travel doesn’t have to be very expensive, especially if we are talking about traveling in small groups. Search around and find a tour that suits your budget. In traveling industry expensive doesn’t necessarily mean the best. Compare what activities the tours offer and what kind of accommodation is included. It is possible to find great adventure tours at reasonable prices.

Adventure Travel Inspiration and How to Find It

All travellers know the feeling, “I want to travel, I want to experience new things and I want to do something completely different to what I am doing now.” The corresponding feeling is usually along the lines of, “But what? Where? And how?”

This is actually made harder with the vast selection of trips currently available, especially to adventure travellers. Below are three ways to make inspiration a little easier for those of you reading with travel on your mind.

Travel Reviews

One of the best ways to find adventure travel inspiration is by reading about other peoples’ experiences. This is easily done by looking at travel reviews. These travel reviews provide an insight, not only into the service and value of adventure travel providers, but also the experiences that people have had. Adventurers are drawn to places of interest, especially ones that not many have been. Never underestimate an adventure traveller’s need for that feeling of exploration.

Travel reviews also provide inspiration through density. For example, the crowds may congregate in Kenya for a Safari or in Peru to hike Machu Picchu, both areas would then receive a high number of reviews. With this knowledge, an adventure traveller can easily pick his or her ideal experience, based on how crowded they want their trip to be.

Adventure News

Read adventure news and updates. One of the most useful sources of inspiration comes from adventure travel industry news. Details of current adventure vacation offers, new destinations available and new activities to try will really get your imagination going. It’s also helpful when you’re on a tight budget – discovering new adventures on your doorstep is the latest travel trend.

How do you find the best deals in the market? Just keep a watchful eye on the best adventure news. Finding fresh adventures is one of the fundamental reasons that the adventure travel market continues to grow (even in spite of economic/political challenges). Travellers are always on the lookout for the next destination or activity and one of the most fruitful sources for inspiration is blogs from explorers and adventures on the cutting edge. New routes through jungles, new epic cycle journeys or a new way to use a helicopter to launch your adventure, these blogs have the answers.

Adventure Travel Market Overview

Finally, finding inspiration can be a simple as looking at the adventure travel market as a whole – what can I do and where?

This might be browsing through an atlas and pointing at the topographic point of interest or looking at a list of adventures on a provider’s site. An easier option still is to utilize some of the powerful adventure travel search sites out there. Simply click on an activity or country and see where or what you can do.

So, if you need adventure travel inspiration remember these three points:

1. Read travel reviews
2. Keep an eye on adventure news and
3. Look out for global adventure travel search sites.

Good luck in discovering your next adventure.

Taking Adventure Travel to New Heights!

It is said that it’s difficult to find anyone who is not interested in traveling! Many people also find great pleasure in “Adventure Travel.” Adventure travel is a trip that provides an unusual and exciting experience to the vacationer seeking that never to be forgotten vacation adventure. There are a great many kinds of experiences that fall under this category of travel and we have taken our role in the fascinating world of adventure travels very seriously.

A Little History on Adventure Travel Rentals. A Travel Aggregator is a company that makes a mission out of introducing the American vacationer to all this world has to offer for a fun-filled vacation of heart stopping adventure travel. By building a reputation on not only offering the traveler rentals like RV’s, Snowmobiles and Jet Skies, but showing the adventure traveler the many options on where to go and how to turn their adventure vacation into a memorable one. As a long-time adventure traveler, I once envisioned the opportunity to help people throughout the US plan and execute that vacation by matching up the adventure traveler with a person who has all of the adventure “toys” to complete the vacation. Thousands of people have vacation “toys” just sitting around their house, gathering dust but we have solved that problem by showing Americans how to rent out their idle toys from the comforts of their home and even more importantly making money on an adventure toy that would otherwise sit unused. A traveler planning a trip to Yosemite during the winter may look to rent a rustic mountain cabin as well as a snowmobile to explore the vast trails and natural scenery. We can facilitate this entire process.

It’s a wild wonderful world! Follow your heart and let the adventure begin. Repelling down the mountains of Arches National Park in Utah for some extreme camping, thrill seekers hiking the Bruce Trail in Bruce Peninsula National Park, or white water rafting in the Grand Canyon are all adventure vacations that are heart stopping yet they are also the type of vacations that make you feel young again! Because, after all, aren’t we all trying to stop the march of time? At least that’s what it feels like to be an adventure traveler, time has stood still while you gaze at and experience the very best America has to offer.

America’s 58 national parks are the jewels of the country. Escaping to a safe and peaceful wilderness setting has wide appeal for families seeking a stress-free vacation with a little or allot of adventure. Reserve a spot at one of the thousands of campgrounds in America, and you’ll not only have a memorable time sleeping under the stars but you may come back a few years younger.

Try going off the beaten path to see the untamed vistas of Mount Moran in Wyoming’s Grand Tetons, the fourth highest peak in the Tetons or the deep forests and majestic trees of the Porcupine Mountains Wilderness State Park in Michigan. Surely, a sight never-to-be-forgotten.

RV Travel is not what it used to be. In 2010, the RV turned 100 years old. Three prominent RV historians, renowned RV collector David Woodworth, RV/Motor Home Hall of Fame and Museum archivist Al Hesselbart, and Smithsonian Institution curator Roger White have cited 1910 as the start of the RV industry. Today some 82 million households now own RV’s according to the Recreational Vehicle Industry Association. In 1936, Airstream came out with the Clipper, and America’s adoration of this particular RV brand took shape. In 1952, RV manufacturers started to realize the marketing benefits of a whole home on wheels. RVs and trailers started to get bigger, and bigger… and bigger. RV travel has become the way families come together in an economical and flexible way to see this beautiful country for their family vacations. Whether they travel in a small trailer RV or a luxury RV Motorhome there is no denying it’s one of the best ways to travel and see the countryside.

RV camping opportunities abound with more than 16,000 RV parks, campgrounds and resorts on America’s public and private lands. Some of the most beautiful places in North America can be reached by RV’s and the destinations are well worth the drive! How about, Mt. Desert Narrows Camping Resort, in Bar Harbor, Maine. This RV Camping Resort is known as the only national park in New England. The Leisure Resort on the San Marcos River in Texas offers full hook-up RV sites, a fenced pet park for Fido as well as pet-friendly trails, and a scenic riverfront. The Sunshine Key RV Resort and Marina is in Big Pine Key, Florida just some 38 miles from Key West. In the mood for a spa or golf vacation? Try The Great Outdoors RV Nature & Golf Resort Titusville, FL. This park is for the big guys, only 18′ ft and longer are allowed. No pop-ups or tents allowed! Sam’s Family Spa Hot Water Resort was built in 1971 on over 50 acres of selected desert property with underground hot mineral water springs. It is an RV park with all amenities to reserve in America.

RV’s have pumped in a new enthusiasm for this kind of camping. Luxury RV’s like the Bounder Diesel have it all: a spacious floor plan with triple slide-outs, an impressive galley, comfy furnishings, four beds, and lots of storage. Its finishing touches include detailed molding and contemporary light fixtures making the RV feel like a home. Or is “Green” Rving more your thing? Try the first eco-friendly RV, the Ever-Lite by EverGreen, built with all composite, wood-free outside wall construction and all the design characteristics of an eco-friendly home.

Today, people purchase or rent RVs with thoughts and dreams of going on adventures, exploring the country, and building lasting memories with family and friends. Camping in an RV at one of the many nation’s parks, forests and campgrounds is perfect for experiencing nature up close with all the conveniences of home.

Not sure everyone wants to go through the expense of buying an RV? Then why not rent one and find out what some 82 million households have already found out. RV Travel is Adventure Travel at its Finest!

Adventure Travel On The Road Less Travelled

When those of you think of adventure travel frequently it rouses pictures of mountain climbing, water activities, skydiving and many other activities both for leisure and as extreme sports.

While these certainly are associated with adventure travel, it may even include something as quiet as a horse and carriage ride through the cobbled streets of Bruges.

Your objective is to get out of your comfort zone and to start searching for encounters which are new. For adventure travel or experiences it is possible that there is even something close by to your home, or it could mean an overseas or inter-state trip.

More and more these new and fulfilling experiences are becoming popular with the majority of us needing the break from work for a holiday or just by bringing some excitement to your weekends.

Once upon a time tropical island resorts were the only way to go when travel was concerned but in these modern times many of the world’s travellers are seeking out something new. In this way we have seen a rise in adventure travel which includes popular places such as the Inca Trail, camping in the African Wilderness or climbing the summit of one of the world’s many mountain ranges.

That said even on tropical islands many will book tours to incorporate with their sun-going, relaxing trip such as island cultural tours, scenic flights, snorkelling or scuba diving trips and the like.

Adventure travel is not for everybody. It is for that type of person who needs those new experiences and someone who wants to encounter the unknown by exploring somewhere on the road less travelled.

There are of course elements of danger while on an adventure trip. Climbing Everest for example imposes a much bigger number of risky than say planting yourself under an umbrella at the beach. Use your best judgement when taking up an activity using reputable companies.

Adventure travel also does not necessarily have to be organised tour or a familiar scenario and each and every individual will have their own style, thoughts and emotions attached to each adventure trip.

One of my prime examples of adventure that I have experienced includes shark diving with Great Whites in South Africa, a school of up to 30 Galapagos Sharks in Hawaii and even swimming cage-less with grey Nurse Sharks in my home town of Sydney Australia. I’ve always been fascinated with sharks throughout my life so to experience them up close was an adventure on the road less travelled that I had to take.

On another trip I took to a small, quiet village of the Scottish Highlands known as Braemar which was the place of my ancestors which included a castle once belonging to them.

These are just some examples of adventure travel but there are so many more; sport fishing trips, caving or spelunking trips, scuba diving holidays, whale watching experiences, mountain treks, safari, wildlife tours and so many more.

The destination truly is up to you as an individual and the ideas out there are limitless. So forget about those holidays where you do nothing all week, seek out and find your most favoured adventure.

Essential Tips to Get Your Website Quickly Indexed in Google

Whenever we create a new website, our prime target is to get indexed by Google as soon as possible. Though there is no time guarantee as when your site will be indexed by the search engine, but there are certain steps that can help you to avoid the worst case scenario and get the search engines working for you. According to Google, crawling and indexing are processes that may take time and often rely on various factors. Predictions and guarantees cannot be made as when the URL will be indexed.

So, in this article, we will take up some factors that should be considered for quick indexing of your site in Google.

Understand what is indexing

Most of you may not be aware of the term indexing. In SEO, it refers to the search engines that keep a record of the web pages of your site. When the search engine bots starts to crawl your site based on index and no index meta tags, it continues to add pages with index tags. In simple words, it is the spider’s way of processing and gathering the data from the pages during its crawl, which helps to improve your search results. The spider notes the new changes and documents and adds them to the searchable index that Google maintains. Google’s algorithm goes to work and decides where to rank the page among all others based on the keywords.

Enter your URL on the Google’s URL submission page:

Once your new website or pages are created, you can visit Google’s Submit URL page and then type the URL in the box, check the captcha and hit the Submit Request button. But for this, you need to create an account on webmaster tools by using your Google account. Once it is done, you can wait for your website pages to get indexed on Google.

Create a sitemap of your site:

The next thing that you should consider is to create an XML file that stores all the links and the pages of your site so that it helps the crawlers of Google to quickly find your whole website. Whenever there are any updates or you create a blog on your site, include the link of the HTML site map on every page so that the search engine bot can index your site even if it starts from any corner of your site.

Use Google Search Console to track your site:

Google often recommends logging its Search Console once a month to check if there are any errors or dips in traffic. The site offers a variety of indexing-related tools and you will be able to confirm if Google is able to access your pages or not. You can even notify the search engine for a domain change or any changes in the address and even issue urgent blocks on your content that you want to take out off your site.

Use Robots.txt

In case you are not a developer or a coder, you might have seen a file, robots.txt in your domain files. This is a plain text file that resides in the root directory of your domain. It gives strict instruction to the spiders of the search engine about which pages they can crawl and index. When the spiders find a new domain or a file, they read the instructions before taking any action. So, your first step for your new site is to confirm that the site has a robots.txt file. This can be done by checking the FTP or by clicking on the File Manager via the CPanel.

Submit your site to blog directories:

This is another means of getting your site indexed very quickly on Google. Most blog directories allow submission of your site’s content for free. They also give links and traffic. Also ensure to create social media profiles and use sites like Facebook, Google+, LinkedIn, Twitter and etc. to create pages for your site and submit any new posts regularly on them.

7 Quick Tips to Sell More Products Online

1. Have appropriate product pictures

This is the most important step when you begin any online store or business. All of the best marketing efforts may lead to very low purchase numbers if your product pictures scare your clients away.

It is important to have visually pleasing product images as well as having an image that is an accurate representation of your products.

2. Reach out to friends and Family

It can be rough to get some momentum going in sales when no one knows about your store. Try reaching out to friends and family members to help you: like, comment and share your posts on social media. This will open up your audience to many more people very quickly.

3. Focus on Social Media

Social media platforms provide the easiest gateways to your customers. Make sure to take advantage of everything that each platform has to offer. Here are some of the top ways to win in social media:

Provide value with your content. (This means educate, influence, or entertain.)

Connect with similar accounts as yours. (This will help you discover audiences who interact with pages similar to yours and are more likely to follow you as well.)

Post regularly, interact with your followers, keep a posting schedule.

4. Send Free Samples to Influencers

Find people in your field who already have a strong audience and send them some free stuff! Make sure to reach out to them and ask them to provide an honest review or share what they think of your product. This will increase the audience that will come across what you are trying to sell.

5. Offer a Contest or Giveaway

A big way to create instant buzz is to offer a contest or giveaway. Make sure to add simple but effective terms such as “like and follow to be automatically eligible”. Allow the contest to transpire over an adequate period of time for maximum results. If done correctly, this should increase your audience and create sales along the way.

6. Experiment with AdWords

AdWords provides pay per click advertisements that place your product in specific niche websites, forums and many other places related to what you are selling. This is a great medium to obtain your first sales since you will likely be reaching people interested in buying your products. Remember to do good research about your market and set an appropriate budget to start with.

7. Design your Store to Look the Part

Last but not least, make sure that your online store looks good and performs well. You need to make sure that it loads appropriately, responds to mobile devices and has an aesthetic design. Don’t try to overfill the site with too much information and make sure that every content in it has a purpose. This will help keep your visitors interested and allow them to have an easy route through the transaction process.

There you have it! 7 Quick tips to sell more products online. Are there any items we missed? Do you agree with our tips? Leave a comment below and let us know what you think.

Essential Rules to Follow When Designing Successful Logos

A logo symbolizes the iconic personality of a business benefiting companies to promote their brands, products and services. This helps in building public reputation and exhibiting business objectives to target clients. Customized affordable logo design services from a company that provide help business owners create an idea regarding exactly how they want to convey their business messages to the viewers

For many companies, a good looking logo is what customers associate with your brand. Successful logo designs act as a recognizable symbol for your brand, and helps your valued customers identify your products and services. When it comes to branding, the right logo design services is an essential component.

The essential rules when designing an effective logo are as follows:-

Simplicity

Keeping your logo simple is essential. Keep in mind that the purpose is to build brand recognition. Your logo sums up who you are in a single image. Creating a simple graphic can be very difficult, but it’s critical to keep the design as basic as possible. Complex icons are less likely to be recalled later, and hence it is better to keep the logos simplistic. You should also remember that simple icons can offer much more neatness to different sizes, be it on a brochures or your website, or billboard ad.

Clarity

Know your target audience well when it comes to selecting a brand icon. Both the important determining factors include who they are and what exactly they expect from you. In the very first place, your company logo is meant to convey your primary business objectives. Consider whether it emphasizes power, tradition, flexibility, speed, health, connectivity, fun and some other attributes of your preference. Any of these features are extremely essential and can be the key message of an arresting design.

Typography

There is a latest trend of minimalist design so far as creating successful brand identity is concerned. This design approach is perfectly fine as long as your logo is already established as the company’s graphic representation. However, majority of small scale businesses lack the branding power of leading organizations. Merging some small textual elements can be a good idea, as long as the rest of the image is not overpowered. Font can change the message that your logo intends to give and so choosing the right font is one of the prime concerns.

Color of the logo

Colors carry implication and they can also vary by culture. You should research a little before deciding which colors may be best suitable for your brand. Quite often, companies have a definite brand color scheme and in such cases it is always better to make sure that your new or modified design or image ties into it perfectly. If at all possible, the color selection should be limited to 2 to 4 colors. This may not be taken into account if your brand is entirely web based, as your logo will always be showcased in full color. However, for instance, if you are looking forward to promote your brand in various media and formats, it is better to keep the basic color scheme.

5 Common SEO Mistakes That You Should Avoid

Over the past few years, SEO has evolved faster than the previous decade. And this has made it harder for users to keep up with most recent updates. The launch of Penguin and Panda changed the way things worked in the past. In short, the way Google used to rank website has changed a lot. But if you want to reach your objectives, make sure you avoid some common SEO mistakes.

1. Avoiding RELEVANT CONTENT

In the start, Google said that it would rank websites that have the most relevant content on its first page. This statement is still valid. What has happened is that the search engine has become a lot better at achieving the objectives. In other words, now, Google is in better position to know what is relevant and what is not.

So, what you need to do is offer content that is relevant and avoid content is not relevant to your niche. Of course, the content should be informative and unique.

2. Following Tricks

People have been using many illegal ways of cheating the search engine algorithms for traffic, exposure and backlinks. Some of these tactics can still give you a temporary edge, but they are bad for your blog or website for the long-term.

So, you should avoid using low-quality, duplicate content, keyword stuffing, questionable redirects or cloaking for traffic. It may be tempting to go for these short-cuts, but they will just hurt your ranking, and may even get you banned for good.

3. Overloading your site

It has been a common perception that photos, videos and other graphics make a website more appealing for the viewers. To some extent, this perception is true; however, there should not be too much of it or your website will take ages to load. Your viewers don’t have all day to wait for your site to load. If your blog takes longer to load than other websites, the viewers will just click away. You will not only lose viewers, you will also lose ranking against other websites.

4. Making navigation difficult

Navigation is one of the most important factors for any website. It’s important for both viewers and search engines. Ideally, your viewers should be able to get the desired information from your website in one or two clicks. This may not be an easy task for you. So, what you can do is put important content on the main page of your site. This the users will be able to get what they want more easily.

5. Misunderstanding THE BACKLINK PROCESS

You may not want to be obsessed with obtaining a lot of backlinks. Although you don’t have to have backlinks from authority websites to establish your credibility, it helps a lot. However, what you need to do is try to get backclinks in a nature fashion. But it’s not a good idea to buy backlinks. This is one of the worst mistakes that you can make.

Image Optimization for SEO – Best Practices

Quality content is the key to SEO success. Content doesn’t just mean your text contents. Images must be an integral part of your content strategy. At times, single images can be far more effective than your 1000 word blog post. It also helps you improve blog post quality and performance.

Images, Infographics, Videos and all other multimedia contents on your web page will help you in increasing the user engagement on your site and makes the visitors stay on your site for longer duration which helps in reducing the bounce rate.

Not just adding images to your contents, you should also optimize those images for better SEO performance. Optimization of images must be the one important aspect of your on-page SEO process.

If you are using images in your content, there are many aspects to be considered related to SEO.

Relevancy

Using images doesn’t mean that you should fill up your content with loads of pictures. You should use it only when it is required and also you should use images that are more relevant to your content.

Placement of your images is an another important aspect. It should be placed at a relevant location in your content according to your text content.

Use original images

Originality always helps in improving your user experience and your authority. Usage of original images will be helpful in improving your SEO performance. You can create original images with a graphic designer or you can take your own photographs with a quality camera. It is the reason top White hat SEO companies employ talented graphic designers for creating quality images.

If you are not able to employ an in-house graphic designer or if you are running out of time, you can always use high quality images from the web. But the important factor to be considered is it should be copyright free.

There are many tools available for getting copyright free images without any cost. The most popular ones are Unsplash, Flicker, Freeimages.

Image Size

Images are the main source for damping your site’s speed. And site speed is a crucial factor in your SEO performance. So, you should be extra cautious in using images without compromising your page speed.

It should not also affect your image quality, you should have a correct balance between. You can achieve this by reducing the file size by compression. You can use tools like Photoshop for compression.

File name

Search engine crawlers are visually impaired, it can even interrupt a 5000 word text content, but it cannot interrupt a single image and what the image is about. It is the reason using a keyword rich file names for your images is an important aspect in image optimization.

Google bots and other search engine crawlers can read your image’s file name and if it is named with your target keyword, it gives a signal to search engines about the image topic and thus helps your SEO performance.

For example, if your image is related to selling sports shoes, rather than using the file name as “IMG_89868″ you can use it as “Black_Tennis_Shoes”.

Alt text

Similar to the file name, search engines can read Alt text of the images. Alt text is known as “Aleternative Text”, is an HTML attribute used to describe the content of images.

You should use Alt text which is relevant to your images and it should be clear and descriptive. You can use your target keywords in the Alt text but be cautious about Keyword stuffing.

If you are not focusing on Image optimization, you are missing a huge opportunity in improving your SEO performance. You can use above mentioned best practices in your on-page optimization process.